We'll brand your business
Construction and Transport are ‘Old Boys’ industries, where success often relies on personal relationships and word-of-mouth. However, every business needs a strong, professional brand to stand out from the cowboys and attract the right clients.
P. J. King Art is a branding and marketing company founded by Jewel Mako, dedicated to empowering Civil, Construction, and Transport businesses. Our goal is to help business owners establish themselves as professionals and thrive in a competitive industry.
With a deep understanding of the challenges and opportunities in these fields, P. J. King Art offers turn-key branding solutions that minimize admin and marketing efforts. Requiring almost no maintenance or technical expertise, our products allow you to focus on your trade and your clients while presenting your business as a polished, professional operation.
Each product and package is thoughtfully crafted to support businesses at every stage of growth—from starting out to reaching the million-dollar mark. Whether online or on paper, P. J. King Art is here to help you build a solid foundation and prepare your business for long-term success.
I started in this industry at just 12 years old, working for my mum, who provided business development services to Civil Construction contractors. Back then, I focused on simple tasks like invoicing, payables, and data entry. Over the years, with more exposure and experience, I developed a comprehensive skill set for running and growing businesses. This includes expertise in Strategy & Operations, Branding, Design, Project Management, Finance, Payroll, Human Resources, Health & Safety, Quality Management, and Pre-qualifications (Totika, NZTA TQS1, TQS2).
In 2023, during the Auckland Floods and Cyclone Gabrielle, I worked for a company that managed the reinstatement works for insurers in New Zealand. That experience was a defining moment for me—it validated my abilities on a national scale. We managed hundreds of millions of dollars' worth of urgent and complex projects with a clear mission: to get families who had been displaced by the floods back Home by Xmas. The challenge was both rewarding and demanding, but it also revealed a major issue in the industry: a small group of companies consistently capture the lion’s share of the market while the rest are left with the scraps. So, what's the difference? Professionalism. While there are many factors that separate this small group from the rest; a strong, professional brand is the most visible indicator of whether business owners take their business seriously.
This realisation led me to establish P. J. King Art in 2024. I want to help tradies and transport business owners build successful companies starting with a professional brand. At its core, this industry is divided into professionals and amateurs, winning companies and losing ones. But the advantage of Construction and Transport being 'Old Boys' industries is that growth is driven by tried-and-true methods. My understanding of these methods has enabled me to create products that equip business owners with the tools they need to establish themselves, grow, and thrive in a competitive market.
