Congratulations! You've Made It This Far!

You’ve taken the leap and now you’re in it. From here, it’s all about running a robust operation, growing your business, and building a solid reputation within your community. Below are the 7 core metrics that construction companies are typically judged by when clients are deciding whom to hire:

What Metrics Are Construction Companies Measured By?

1. Cost
2. Quality
3. Speed
4. Communication
5. Scheduling & Organisation Skills
6. Transparency
7. Health & Safety‍

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"Cost, Quality, and Speed: You Can Have Two, But Not the Third."

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In construction, clients will usually prioritise cost, quality, and speed, but it’s difficult to deliver on all three at once. When building long-term relationships or working under the scrutiny of experienced clients, the other four factors — communication, scheduling, transparency, and health & safety — become just as important.

What Does This Mean for You?

You need to maintain a high standard across these metrics because they will shape how people perceive your brand. As a builder, your focus may have been limited to doing a good job on site. Now, as a business owner, all seven metrics will determine your reputation and how clients speak about your company.

A good reputation adds value to your brand.

• ‍Example: AB Kitchens – Expensive, exceptional quality, detailed.‍
• Example: SparkyFit – Fast, affordable, easy to work with.

Find the Work, Do the Work

This is the final step: rinse and repeat. Find the work, do the work, find the work, do the work.

The only thing that changes over time is the size of the jobs and the volume of work. To compete in higher-value markets and take on larger projects, your company will need to build internal infrastructure. This includes implementing systems for health & safety (H&S), human resources (HR), and other operational processes — especially for projects exceeding $30,000.

Project Value Thresholds

The next financial thresholds for project values are:

• $30,000 - $100,000
• $100,000 - $500,000
• $500,000 - $2 million
• $2 million - $20 million
• $20 million+

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I’ll explain why these bands matter at a later stage, but for now, focus on getting your business up and running.

Good Luck!

Reach out if you ever need anything.

Jewel Mako