This is a Turning Point: Costs Ahead
If you're not fully committed, now’s the time to pause. Moving forward, things will start to cost you money.

Why Do I Need a Brand?‍

A brand establishes professionalism and helps you attract more work. It gives people a clear reference for the products and services you provide, making it easier for them to associate your business with quality rather than just you and your team.

In construction, paperwork doesn’t disappear — it’s kept for decades because it’s tied to people’s most valuable asset: their home. Documents like quotes, invoices, work schedules, producer statements, warranties, and COCs need to be retained, especially if a client refinances their property. So, ask yourself: Will your company stand out in this stack of paperwork when future work is needed? Will your contact details be easy to find when someone asks, “Who did that job for you?”

Branded paperwork and a professional digital presence build trust with new clients. If they can see that you’re serious and organised, they’re far more likely to choose you over the competition.

A website, in particular, is essential for credibility in the construction industry. It allows potential clients to check out your services, competence, and reputation before they engage with you. A solid online presence can be the difference between being seen as a tradie or a true business person in construction. 

Your brand is one of the key elements that separates the professionals from the amateurs. All products at P. J. King Art are designed to help you make that transition from tradie to business owner.

How Do I Choose My Brand?‍

Your brand is how you want people to remember you and what your business represents. Everything from the colours to the design and overall quality plays a role in shaping your brand. Think of it as your business flag — it should be crafted with care because you’ll be stuck with it for 10+ years. Rebranding later is costly, so it's best to get it right the first time.

Consider the following questions when choosing your brand:

• What colours do I want to represent my business?
• Are there any symbols or icons I want associated with my brand?
• Does the brand align with my long-term ambitions and values?

‍

Choose a Branding Package
Our branding packages are tailored to suit your business at different stages of growth:

• ‍Sole Trader: Starter Package‍
• Newly Registered Business Owner (One-Man Band): Basic Package‍
• Growing Business Owner (With Staff): Standard Package‍
• Seasoned Business Owner (With Staff and Established Work History): Premium Package

Once you’ve chosen your branding package, move on to the next step.