How It Works

Our 4-Phase Process to Establish and Develop a Brand That Lasts.

Ascend Evergreen
See Our Process in Action

This project showcases the 4-Phase process we use at P. J. King Art to develop bold, purpose-driven brands.

1. Brand Strategy

We start by understanding your story, purpose, and goals.

Together, we shape a creative direction based on your organisation's strategy and build a moodboard that captures how you want your audience to perceive your brand. This clarity helps guide the design process and minimises revision rounds.

Ascend Evergreen - Brand Strategy & Creative DirectionAscend Evergreen - Moodboard

2. Brand Design

Using the strategy and moodboard as our foundation, we design a full brand identity that reflects your vision.

We also create brand guidelines so your team and collaborators can consistently represent your brand across all platforms and content that reaches your clients.

Ascend Evergreen - Brand PresentationAscend Evergreen - Brand GuidelinesAscend Evergreen - Logo (Before & After)

3. Brand Development

With your identity in place, we design branded tools to communicate with impact — social media kits, stationery, business docs/pitch decks, email, and a website.

These core assets help your brand show up professionally and consistently.

Ascend Evergreen - Social Media Kit (Before & After)Ascend Evergreen - Business Cards & LetterheadsAscend Evergreen - Branded Business DocsAscend Evergreen - Business Email (Before & After)Ascend Evergreen - Website (Before & After)

4. Brand Support

Your brand is now built, but growth never stops. As your business evolves, we offer ongoing support through brand audits, website and social media management, and custom design — keeping you aligned and adaptable.
Ready to build your brand? Find a package that suits you.

View Our Branding Packages
Ascend Evergreen - Website (Macbook)Ascend Evergreen - Social MediaAscend Evergreen - Branded T-ShirtAscend Evergreen - Branded Ute
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